Momina RehmanContact me

Project overview

For Gaia, I designed a scalable marketing website for an AI-powered recruitment platform shaping experiences for core product, outsourced, and hiring strategist journeys. I focused on translating complex information into a clear, conversion-led experience that could support growing content and multiple audience types.

Gaia marketing website — desktop and mobile compositions with hero, globe section, and feature areas

Gaia website — candidate attraction and data-driven hiring pages

Gaia website — mobile flows and site footer

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SudoStudy
Redesigning SudoStudy; an AI-powered Ed-tech platform, to help students study smarter
Led the full redesign from research to UI—stronger engagement, longer sessions, and fewer first-session exits.
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UNATION
Solving fragmentation with the Unity Design System for UNATION; an event discovery platform
Unity Design System, redesigned flows, PWAs, and Experiences—faster publishing, stronger engagement, and new revenue.
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Parentify
Building emotional intelligence with Parentify through culturally aware design
Scenario-based learning, mood check-ins, and culturally aware UX for stronger parent-child conversations.
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Freakn Fast
Food delivery app for iOS
Designed a fast and intuitive food ordering experience for iOS.
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Smarta Work
Freelance marketplace web design
Designed a streamlined freelance marketplace experience for the web.
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FWIW
Survey application app for iOS
Designed a clear and intuitive survey experience for an iOS application.
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Gaia
Lead generation eBook design
Designed a lead-gen eBook to educate prospects and support sales outreach.
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Chaashni
Chocolate brand identity & packaging
Designed a culturally rooted identity and packaging system.
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FundFluent
Funding platform design (NDA)
Designed a funding platform to help SMEs find and manage funding.
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Designed and coded my portfolio website
From design to code: building and launching my portfolio website from concept to live site.
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For the love of type
An exploration of letterforms, spacing, and visual rhythm through bold typographic compositions.
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