A professional UX and Product Designer doubling weekly active users. Also novice runner 👟

SudoStudy is an assessment platform helping students prep for A-Levels and GCSEs. I led the full product redesign, from research to UI, focusing on simplifying learning workflows. The result was 2× weekly active users, 27% higher practice mode usage, and a 31% drop in first-session exits.

UNATION is a US-based event discovery platform helping users find and create local events. I led the creation of the Unity Design System, redesigned the event creation flow, shipped PWA versions of their apps, and launched a new discovery feature called “Experiences.” The result was 18% increase in engagement, 47% faster event publishing, and 110 experiences sold within weeks of launch.

Parentify is a mobile app that helps South Asian parents build emotional intelligence and improve communication within families. I led UX strategy, research, and design of scenario-based learning, mood check-ins, and curated emotional resources. Community feedback showed strong emotional resonance, with early testers reporting increased self-reflection and deeper parent-child conversations.